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Making and selling a digital product – how it works (Part 1)

In this article we will do a simple exercise and make a plain (but still somehow useful) digital product and define the sales strategy. We would choose a route which could still deliver a satisfying product that at least could be used and not make claims of unlimited wealth or health. Tactics in this article are the same as used by the majority of digital product sellers. We are going to call our product “Secret Family Recipes”. What we need is a bunch of freely available recipes for cookies and cakes (choose the less known ones) that are simple to … Continue Reading

Making and selling a digital product – how it works (Part 2)

Now you would need to tell others about this new exiting product. Techniques used by marketers are:

1. Social bookmarking (Digg, HubPages, Squidoo, etc) make as many appearances there as possible.
2. Blog comments – find blogs with similar content, make a comment to a post and put your link
3. Forums – same as blogs, but you can put your link permanently in your signature.
4. Social networks – link on your Facebook page or Myspace would do nicely
5. Twitter – find followers with similar interests and post your link from time to time.

Those are easy ways of building some traffic and getting … Continue Reading