SEO Blues
Probably the highest number of “corporate spam” I receive these days is about SEO optimization. Some of them promise to have my websites on the first pages for the keywords (well, funny enough they are already), others to increase the elusive “page ranking”… I already put an article about Alexa, but now I think it is time to start new series on general SEO.
First of all, I don’t know what these companies are counting upon. Do they think that I would choose their service and ignore the rest of Viagras and Casinos? Why should I treat their spam differently? For me every spam is just what it is – annoying junk mail that is deleted straight away. Or maybe they think that that is with any junk .01% of readers would buy into it. I don’t know the conversion in this case, especially when sending message to a Webmaster.
From many years working in eMarketing and eCommerce I can say for sure that the best SEO is and always been … a content. Yes, a humble content is a King. I do not even think that this statement needs any proof. But for sceptics amongst you, just try to search for virtually anything and somehow the Wikipedia almost definitely would be amongst the top results. Do you think it is SEO optimized? Think again, none of he alt tags, titles, headers… It is not how Wikipedia works or it’s engineers care. But why? Just because the Wiki content is enormous and useful to virtually every Internet user. And the search bots could see it for sure.
Therefore we have defined the most important position in any SEO – the Content. Write original and useful information and see your visitors skyrocket. I don’t think that any “SEO optimization companies” could ever help you with this or even speak about it. Their strategy is “tricks”, and because we already know the most important element then we could discuss the “tricks of trade” in my next posts.
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