Making and selling a digital product – how it works (Part 1)

In this article we will do a simple exercise and make a plain (but still somehow useful) digital product and define the sales strategy. We would choose a route which could still deliver a satisfying product that at least could be used and not make claims of unlimited wealth or health. Tactics in this article are the same as used by the majority of digital product sellers. We are going to call our product “Secret Family Recipes”. What we need is a bunch of freely available recipes for cookies and cakes (choose the less known ones) that are simple to make. With the help of a search engine we compile a list of 10-15 recipes then make slight changes (e.g. use honey instead or together with sugar, add some extra raisins or dried cranberries, etc.) that should not affect the quality of cookies. Then get everything nicely presented in the word processor and converted into Acrobat format (you can use free tools for all this tasks, just search for them). Our product is ready. Now comes the most important part – promotion and sales. Let’s say we want to sell this book for $9.99 a piece. First we have to get a relevant domain, which must not even be nice and short. For example is just perfect. In our case we are not going to advertise the domain but use it for a search engine purposes. Please note, I am only putting here normal techniques that are within the official SEO guidelines. If you are looking for cheating and similar staff, then look somewhere else.

After getting a domain, we have to buy a hosting. It needn’t be a fancy hosting with PHP, MySQL or anything similar. Even a cheap and cheerful host for $1 a month would do a trick. There are even free hosts that would host your domain even without adding any links to your pages.

Next stage is to write a “sales letter”. You could hire a pro to do it for you, but DIY would also work. Just remember to use words “good family cookies recipes” and combination of them quite a few times all over the place and put them as your page title. For our sales letter we should understand the target audience. I doubt that males in early twenties are potential buyers, therefore we would target it at, let’s say, women in late 20 and above. So we should made-up a trustable story. Something like: an ordinary housewife discovering an old (probably last century) recipe notebook either at the garage sale or even in her own attic. Sounds silly, but strangely enough, works. Then start being creative, and write on behalf of that girl, that she was always ashamed of herself not being able to entertain guest with freshly backed things, etc. – sky is the limit. Give some teasers and “testimonials” from her friends and just buyers of the book (those things are always fake!). Slowly built the pressure and get to “only today a special price of $9.99, hurry-up…” Your site is actually ready to go. Well, I skip payment processor selection (presumably Paypal would do the trick) and the design itself (search for free sales letter web templates), but you got the idea.

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