Affiliate Marketing Tutorial – Selecting Products for Your Amazon Shop
Let’s continue with our tutorial. But before we do it, few words about the purpose of this Affiliate Marketing – Standalone Shops series. First of all, do not expect me to repeat things that could be easily found on the authors websites like in the Associate-O-Matic forum. This would be waste of time both for me and for you. What I want to do here is to show that this type of shop could indeed top the Search Engine Result Pages despite common misconception that it couldn’t. Therefore if you don’t understand any of the technical details, please refer to the documentation and support sections of the Associate-O-Matic website.
First we should select a colour scheme for our shop. Go to the colours section and keep in mind few simple rules. If your shop is made for more mature customer base then chose more warm colours like different shades of orange (like on our tutorial site). For younger buyers choose very dark (black, very dark blue, very dark terracotta) background, silver-grey navigation and white main shop window. If your shop is universal the colour scheme should be white-light blue or white-gray.
Now it is time to fill our new shops with products. Using “sitewide keyword” is not a good idea, Amazon API returns lots of irrelevant results that spoil the overall impression. Therefore you should experiment in the category and use the “-“ sign to eliminate irrelevant products. For example if you want to sell Western Digital hard disks and type it into the keyword section, the resulted selection of products always includes some other products e.g. from Iomega. Therefore check you category one by one until you eliminate all irrelevant results by putting something like [western digital hard drive –iomega –buffalo] until only products that you intend to sell are included in the category.
Do this exercise for all categories. The reason is simple – keyword saturation for relevant results is much higher as well as a shopping experience for your customers is much better.
As you can see we are already learning some basic SEO. Now second and very important tip. I call it singular – plural play. All your categories have an entry called Cat ID, this is also important entry it should not be filled with random staff like cat1, cat2, etc. Use only relevant wording but in following way: if you are selling Hard Drives then put Cat ID as harddrive and Cat Name as Hard Drives. As you can see there is a singular word in ID and plural in the name. This is also important for our overall SEO solution for the standalone shop.
…to be continued
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