Archive for June, 2009

Social Networking: What’s next?

Friday, June 19th, 2009

I know quite a few people nowadays that have a completely new morning routine. Even before the usual cup of coffee they are logging into Facebook, MySpace, Bebo – you name it! And I am not talking about kids, no, they are serious and mature adults. Somehow they are getting hooked (or, just maybe, ARE [...]

Double-sided marketing strategy or story of a “Bag for Life”

Sunday, June 14th, 2009

Young Cashier (YC) in the supermarket: Do you want “Bag for Life”?
Me: No, thank you!
YC: Strange, it’s so convenient but very few customers are buying it.
Me: Oh, it’s very simple! Because…

Now, let’s see about this “because”. It was an actual dialog between me and a young trainee in one of the major supermarkets just couple [...]

ExCo Blog is here!

Monday, June 8th, 2009

Hi,
I want to announce that the new ExpertConsultant blog is up and running!  I think it is going to be another useful tool on this website.
Actually, I am planning to put here some “raw” information (that might become a future article), announcements and especially everything related to my new LinkedIN Chemical and Pharma e-Commerce group.
For the same group [...]