* You are viewing the archive for June, 2009

Social Networking: What’s next?

I know quite a few people nowadays that have a completely new morning routine. Even before the usual cup of coffee they are logging into Facebook, MySpace, Bebo – you name it! And I am not talking about kids, no, they are serious and mature adults. Somehow they are getting hooked (or, just maybe, ARE being made “hooked”) into some sort of large and busy “platform”, which reminds me of a rush-hour train station with all the mumbling, currents, colours, conversations, arguments… But train approaches and the station is getting deserted, silently and grimly waiting for a new lot to … Continue Reading

Double-sided marketing strategy or story of a “Bag for Life”

Young Cashier (YC) in the supermarket: Do you want “Bag for Life”?
Me: No, thank you!
YC: Strange, it’s so convenient but very few customers are buying it.
Me: Oh, it’s very simple! Because…

Now, let’s see about this “because”. It was an actual dialog between me and a young trainee in one of the major supermarkets just couple of days ago. Later she told me that she wanted to get a career in marketing. And I decided to give her a short “lesson” on do’s and don’ts of the marketing strategies.

So, a “Bag for Life”, one of the more or less recent inventions … Continue Reading

ExCo Blog is here!

Hi,

I want to announce that the new ExpertConsultant blog is up and running!  I think it is going to be another useful tool on this website.

Actually, I am planning to put here some “raw” information (that might become a future article), announcements and especially everything related to my new LinkedIN Chemical and Pharma e-Commerce group.

For the same group I am also starting new discussion forum. Forum is going to be “members only” therefore we would be able to keep it clean and spam-free.

Chemical and Pharma e-Marketing is quite different from other B2B types of e-Commerce … Continue Reading